Usable Content for Chains and Franchises
Many Locations, One Face
Chains and franchises all have one thing in common - their coporate identity. Whether a shop is based in Paris, London, Shanghai or Istanbul, the
lucky shopper who has the opportunity to travel to all these destinations will recognise instantly their "local" shop. This is especially
important in the retail sector, where brand loyalty can play a huge part in determining sales and business development.
UsableContent allows many different locations to achieve the same branding. The webpages for the UK may differ completely in content to those
for the Tokyo division, however the main template, colours or logos may remain consistent throughout. Even within the same country there may be subtle regional
variations in a product or service. These requirements can all be met by our products, thus allowing for much more efficient usage of the
published content.
Yes, I Speak Your Language
With the internet opening up global possibilities like never before, it is now a fact that smaller businesses can reach countries and regions
in which previously only large corporations could operate. With this global reach, it is even more important to communicate with people in their
own language. Our editors allow published content to be written in languages requiring accents, characters not in the traditional English language
A-Z or character-based scripts. As long as you have a keyboard that can type it in, our systems can handle it.
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