- Using demographic information from Google Analytics – SiteVisibilty Podcast
Gerry discusses how to install a third party cookie by adding an extra line of code and updating your privacy statement. He then goes into the advantages that you can get from having a third party cookie for your demographic insights. Finally he gives some great tips for using Excel and Google Spreadsheet to visualise your data.
- Penguin and Panda updates
Gerry goes through the differences between Panda and Penguin, and the purpose of each update. He then goes through the various tools that can be used to identify preventable issues with a site which Google may end up penalising. Finally he gives some advice on ensuring the content and meta data of a site is up to scratch and goes over Google’s other update, Hummingbird.
- International SEO
Gerry and Felice Ayling discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to target users at a more granular level. They then discuss the problems associated with Google Translate, and finally they give some pointers on how to assess what your site looks like from other countries.