So I have been a bit of a convert to bookmarklets recently as they are lighter than install things (Chrome extensions)- and once you get the hang of them, pretty awesome! I was about to write a post on bookmarklets, but honestly, everyone else has already done it, one day I will find something cool… Read More SEO and digital dev bookmarklets
Using _gaq.push([‘_setCustomVar’, 1, // This custom var is set to slot #1. Required parameter. ‘Device Pixel Ratio’, // category window.devicePixelRatio, // This value of the custom variable 2 // Sets the scope to session-level. ]); Different iPhones and different iPads all have the same user agent – and unfortunately a bit of an odd pixel… Read More TESTING Differentiation of iPhone models – by window.devicePixelRatio
Most people that have worked with me, will know that if I am allowed to I will rant for hours about KPI’s, the problem is that they are usually taken as well, KPI’s if % conversion goes down its bad even if sales go up… Not my view! PPC may have a higher conversion rate,… Read More Bounce Rates
For those of you that care about the background, two views exist on web metrics – 1. its hard, 2. its not hard but it is complicated. Its an entertaining war of words between Avanish Kaushak and Eric T. Peterson, and is helping to sell books for the latter! I personally don’t worry too much… Read More Metrics is hard ….